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EditorialEditorial
John Rimmer
15-Oct-2005
On a recent visit to one of the biggest travel-retail locations in the world, I noticed a Scotch malt whisky I'd never seen before. By chance, one of my travelling companions worked for the supplier in question and explained that the malt was a limited-edition, single-cask variant available exclusively in duty-free
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The trouble is, nowhere was there any sign to inform the customer of the product's exclusive status. It was just another whisky as far as the travelling consumer was concerned.
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