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Early success for BaileysEarly success for Baileys
1-Oct-2005
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Diageo has reported encouraging sales of its two new Baileys flavours since they were launched exclusively with World Duty Free (WDF) last month (see DFNI Sept 15).
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(15-Apr-2004) - Baileys, the best-selling liqueur in duty-free, is to have a new bottle and packaging design this summer
(15-Sep-2005) - UK. World Duty Free is to be the exclusive stockist of two new Baileys flavours for the first six months after their introduction
(3-Dec-2002) - Leading liquor supplier Diageo is planning the general roll-out of its new range of Baileys gift packs that were test-launched in World Duty Free and The Nuance Group outlets this summer
(5-Sep-2005) - The UK retailer has been awarded the exclusive rights to sell the two new flavours for their first six months
(20-Feb-2008) - The new product will be available exclusively in World Duty Free stores from February 27 for a month