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EU approves Seagram saleEU approves Seagram sale
22-May-2001
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?The European Commission has conditionally approved the joint purchase of Seagram?s liquor brands (pictured) by Diageo and Pernod Ricard. The Commission insisted Seagram?s bourbon brand Four Roses be sold to........
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(8-Nov-2001) - The drawn-out sale of Seagram?s drinks business to Diageo and Pernod Ricard has been further delayed after the US Federal Trade Commission (FTC) vetoed the deal.
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(1-May-2002) - Contrary to its initial decision made after jointly buying Seagram?s liquor brands with Diageo, Pernod Ricard is to acquire the Scotch whisky brand Passport.