Duty-free beginning for Genesis

18-May-2001

A new spirit of animation and entertainment is hitting duty-free following US entertainment group Warner Bros? decision to enter the sector. Responsibility for this daunting global mission lies with a new and ambitious company based in County Wicklow, Ireland. Martin Moodie reports on the stirring tale of Genesis Distribution and its plans to bring a star-studded cast including Tweety, Bugs Bunny, Sylvester and Taz to the duty-free stage.

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From the Irish offices of a small new independent distributor and brand consultancy, Genesis Distribution, some of the world?s most famous cartoon characters are coming to life. But this is

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(10-Apr-2002) - Genesis Distribution exhibited the full latest range of its Warner Bros toy portfolio at IAADFS last month, after showing prototypes at last year?s show.
(24-Jul-2002) - Irish distributor Genesis has expanded its children?s gifts portfolio with the addition of Barbie accessories.
(27-Jun-2002) - Genesis Distribution has started rolling out its Looney Tunes added-value Funbook confectionery after showing it at the TFWA Asia Pacific show in Singapore.