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Dunhill deal with DFS heralds duty-free revivalDunhill deal with DFS heralds duty-free revival
23-Oct-2003
By Kevin RozarioAlfred Dunhill is poised for an aggressive re-entry into the travel-retail channel following a deal with DFS Group to revamp and expand existing corners.
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?Alfred Dunhill is poised for an aggressive re-entry into the travel-retail channel following a deal with DFS Group to revamp and expand existing corners?all with much stronger Alfred Dunhill identities.
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(15-Jan-2002) -
(16-Oct-2001) - Cosmopolitan Cosmetics international coordinator Xavier Dujoncquoy told DFNI that the group had repositioned and rejuvenated Dunhill?s image to create a ?leader within the prestige arena?.
(13-May-2005) - UK fashion house Alfred Dunhill is building on its strategy of opening more boutiques and shop-in-shops in major destinations—outbound and inbound—frequented by Chinese and Japanese travellers
(1-Sep-2002) -
(23-Oct-2003) - Dunhill?s new men?s fragrance is the first signature scent from the company since 1934. The new line is said to be a return to the traditional values of the brand.