Dubai fashion sales more than double on 20th anniversary

Kevin Rozario

16-Jan-2004

Dubai Duty Free's decision to reduce its prices by 20% on its 20th anniversary on December 20 resulted in a big rise in women's fashion sales, and an even steeper surge in men's apparel

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Women's fashion sales reached Dh40,000 ($10,890) on the anniversary, double the average daily sale during the rest of last year. And in the men's department the increase was even more

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(4-Nov-2003) - UAE. In an extraordinary and unprecedented move, Dubai Duty Free is to donate an entire day?s sales to charity to mark the operator?s 20th anniversary on December 20.
(20-Dec-2004) - The retailer predicts today's (December 20) sales will break the $2m barrier as it offers a 21% discount on several products to mark its 21st anniversary
(16-Dec-2008) - Airport retailer expects one-day 25% discount to result in record daily sales
(4-Dec-2003) - After announcing that it will donate all the sales on its 20th anniversary to charity, Dubai Duty Free is hoping to encourage higher sales with a 20% discount on many products on December 20
(23-Dec-2003) - Dubai Duty Free achieved a new record for daily sales on its anniversary, taking $1.9m