Dubai Duty Free wins Marketing Effectiveness Award

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The retailer’s marketing efforts were recognized at the first Gulf Marketing Review Awards

Dubai Duty Free (DDF) has won the Marketing Effectiveness Award at the Gulf Marketing Review Awards in Dubai. The company’s submission, in the government/semi-government category, focused on DDF's retailing growth and widespread marketing activities. The company was also highly commended in the large company category.

DDF managing director Colm McLoughlin emphasised the importance of marketing at the Global Travel Retail Summit in London earlier this month, where he argued that retailers must take a lead role in marketing themselves, their countries and duty-free as a whole. McLoughlin said that the company's marketing spend equates to around $1 per passenger, an investment he stressed was well worth the expenditure.

Commenting on the award, McLoughlin said: "Dubai Duty Free has always understood the importance of marketing and right from the early days has invested in innovative marketing campaigns. We are delighted to accept this recognition."