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Dubai Duty Free calls for in-store theatre: DFNI Exclusive by Michael EatonDubai Duty Free calls for in-store theatre: DFNI Exclusive by Michael Eaton
Michael Eaton
1-Feb-2005
Dubai Duty Free (DDF) has challenged manufacturers to be more creative with their displays and promotions in 2005
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The retailer also said it hoped for more category management projects after a year in which it increased total sales by 32.5% (DFNI January 15).
?We would welcome more initiatives
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