Dubai Duty Free awarded Superbrand status

Gavin Lipsith

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The retailer is named as one of the UAE's top brands for a second time

Dubai Duty Free (DDF) has won its second Superbrand award from the UAE Superbrands Council. The award recognises outstanding brand qualities identified with a particular brand name and was awarded to the airport retailer at the Superbrands Tribute Event on January 10.

At the ceremony DDF managing director Colm McLoughlin gave a presentation on "The Growing Face of Dubai and its Impact on Branding", addressing the development of the UAE and its strong branding.