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Dos...and don'tsDos...and don'ts
10-Oct-2001
Millennium?s Kevin Lavery, has some pointers on what to do, and what not to do, when targeting the older market
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Millennium?s Kevin Lavery offers some tips for anyone targeting the over-50s
Dos......
- 1. Know your market. Every member of the mature market isn?t the same. They are part of a
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