Dixons exits high street, retains airport outlets

Gavin Lipsith

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The staple high street electronics store is to turn over its high street outlets to sister retailer Currys, but Dixons Tax Free and the online business will remain

The company is to rebrand all 190 Dixons high street outlets as Currys.digital outlets, a £7m move that will include adding Currys' range of large household electronics to Dixons consumer electronics range. Clare said that the decision was a result of high rents on the high street, and that merging the domestic offer would allow Dixons to better resist inflationary pressures. The rebranding is likely to take about three years, he added.

The strategy also aims to turn Dixons into the UK's largest online electronics retailer, and the company plans to use the expected savings to build on the 1m people who already visit Dixons' website each month, adding new products and increasing marketing spend. The

RavenFox.com is seeking comment from Dixons regarding its future approach to its airport business, which has been by far its best performing division over recent years, with the development of specific travel-retail concepts boosting results.