Distribution deals boost Patrón export drive

15-Oct-2006

Ultra-premium tequila brand Patrón has continued its drive to grow sales outside the US with two new distribution deals covering the Irish and Macau/Hong Kong duty-free and domestic markets

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In Ireland Patrón's new distributor is Brinkman Beverages Ireland, while in Hong Kong and Macau, the brand will be represented by Telford International, Hong Kong's leading liquor distributor. Patrón tequilas

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(1-Apr-2006) - US super-premium tequila brand Patrón made its duty-free debut last month at the Duty Free Show of the Americas. The launch is part of an attempt to raise the brand's international profile
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