Add to Favorite
Magazine 
Magazine
Dior steps up focus on skincare with Capture TotaleDior steps up focus on skincare with Capture Totale
15-Feb-2006
Parfums Christian Dior is continuing its bid to increase market share for its skincare franchise this year with the introduction of its first global anti-ageing range designed for mature skin, Capture Totale, this spring
Article Preview:
Operational marketing director travel-retail Alain Cadet told DFNI: "A heavy media presence and new Dior icon, actress Sharon Stone, should trigger growth in this category in 2006. The skincare category
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(6-Nov-2002) - Christian Dior has unveiled its new Capture R60/80, a new anti-ageing product.
(15-May-2006) - Parfums Christian Dior has reported strong double-digit growth across all travel-retail regions this year, driven by the continued success of skincare brand Capture Totale and fragrance Dior Addict 2
(1-Jun-2004) - Parfums Christian Dior is to focus on skincare lines tailored specifically for the Asia/Pacific market, according to operational marketing director travel retailing Philippe Guitelmann
(18-Nov-2003) - Christian Dior has revealed that it will continue to expand its skincare ranges with a number of new projects planned in 2004
(18-Dec-2006) - Parfums Christian Dior unveiled its long-awaited men’s range Dior Homme Dermo System at the TFWA World Exhibition in Cannes