Diesel fragrance promotion boosts sales at Changi airport

Nicole Mezzasalma

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Fuel for Life fragrance achieve more than S$200,000 ($138,100) in sales over three weeks

Diesel’s Fuel for Life fragrance for men and women enjoyed a successful launch at Singapore Changi airport. The brand’s first fragrance achieved more than S$200,000 ($138,100) in sales over three weeks, of which 60% came from the men’s range. To promote the launch, a 1950s fridge-inspired gondola was installed in the Nuance-Watson (Singapore) Perfumes & Cosmetics store in terminal two.

Nuance-Watson (Singapore) managing director Ken Tse said: “We are always happy to work with brands to bring exciting exclusive launches to enthuse travellers at Changi airport. With terminal three’s opening next year, travellers can look forward to more interesting brands and newness as we increase our brand offerings and product assortments.”