Diamonds: a jewellery retailer’s best friend?

1-May-2007

Marilyn Monroe famously described diamonds as a girl’s best friend and retailers in Asian duty-free are finding that diamond jewellery is becoming increasingly popular. Lorna Strickland examines sales trends in the category and asks how suppliers are adapting to the demand

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When shopping for jewellery in travel-retail there is one simple rule: if you see it, buy it—because it might not be available the next time you look. Airline passengers who
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