Diageo’s time to celebrate

Gavin Lipsith

15-Sep-2007

The world’s biggest drinks company has decided it is time to shout about its achievements and ambitions. DFNI examines what the decision means for its travel-retail business

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Considering its importance to the travel-retail business, Diageo has traditionally maintained a surprisingly low profile in the industry, preferring the anonymity of behind-the-scenes negotiations to headline-grabbing sensationalism. In recent months,........

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