Diageo splashes out on Ursus vodka

15-Dec-2004

Diageo has reached an agreement to buy Ursus Vodka Holding, the Netherlands-based owner of Ursus vodka and Ursus Roter

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Diageo will spend about Eu145m ($188m) on the deal, which includes the termination of some existing production and distribution agreements related to the acquired brands. Greece is the biggest domestic

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