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Diageo seizes Bushmills as Pernod hunts bigger preyDiageo seizes Bushmills as Pernod hunts bigger prey
Joe Bates
15-Jun-2005
As revealed on RavenFox.com on June 6, Pernod Ricard has persuaded Diageo not to enter the race for Allied Domecq after the French company agreed to sell its Bushmills Irish whiskey brand for €295m ($364m)
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If Pernod's purchase of Allied goes ahead, Diageo also has the option to acquire Allied's New Zealand wine brand Montana—a 600,000-case business, according to International Wine & Spirit Record (ISWR)—for
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