Diageo launches Smirnoff Espresso in duty-free

Bill Lumley

11-May-2011

The coffee-flavoured vodka was launched as travel-retail exclusive at 46 airports after inaugural Bangkok promotion

Smirnoff EspressoLiquor supplier Diageo Global Travel and Middle East (GTME) has this month launched the new Smirnoff Espresso in worldwide travel-retail and duty-free markets following an inaugural activation in April in collaboration with King Power Group International (Thailand) at Bangkok Suvarnabhumi International airport. Smirnoff Espresso is a coffee-flavoured vodka that will be available exclusively in travel-retail as a limited edition until August 31.

The promotional activation on the Bangkok airport concourse features LED video walls and DJ booths, with a DJ playing live on certain days. Interactive photo booths enable shoppers to take personalised pictures of themselves and email it to friends or to print them out in a Smirnoff-branded frame. A gwp of a portable speaker is available with any purchase of two Smirnoff bottles.

The rest of the world followed the Bangkok activation on May 1, with 46 participating airports offering a range of tailored executions of the limited edition.

Diageo GTME marketing manager white spirits, runs and liqueurs Chin Ru Foo said: “Many shoppers in travel-retail are looking for something new and different that they can’t find at home and we are confident of meeting that need with this exclusive launch of the Smirnoff Espresso limited edition.”

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Comments On This Article
The most wonderful drink I have ever had I am in a panic about not being able to buy from shop after promotion finishes in August
Comment by: Jane Adams on 5-Jul-2011
I would like to know which airports are currently selling this bottle I bought one in Luton and it was awesome Does anyone have a list of the airports I can buy it from
Comment by: Joey on 29-Jul-2011
absolutely gorgeous tasted in singapore then bought in bangkok in july upset to find out they wont be selling it anymore was planning on getting my friend to buy me a few bottles when they go abroad
Comment by: sad for smirnoff espresso on 1-Sep-2011
Love it Ive been looking for it and just got another bottle from Dubrovnik duty free still available for the die hards who are desperate
Comment by: Julie on 18-Sep-2011
Please make this available for general saleit is amazingespecially when left in the freezer
Comment by: Jen on 26-Sep-2011
I am so missing this productI bought two bottles at Singapore Airport please make it available again its awesome
Comment by: Duchess on 17-Nov-2011
Bought this at Luton airport but would love to know if we can buy it at our local shops
Comment by: lyn Gibson Moore on 24-Jul-2012
Would love to know where I can purchase this from in the UK I frist stumbled on it at the Duty Free shop JerseyUK airport then again Tennerifespain airport Please advise Im desperate to get some more
Comment by: fiona on 5-Oct-2012
Fantastic vodka Espresso WHY can I not boy this in local stores in CPH
Comment by: Winnie Danielsen on 22-Oct-2012
Available in Morrisons UK stores now May 2013
Comment by: Alan on 11-May-2013
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