Diageo launches DDF exclusive limited edition

Nicole Mezzasalma

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Only 250 numbered bottles of the Johnnie Walker Blue Label King George V will be available at Dubai Duty Free’s stores

Liquor supplier Diageo has launched a limited edition of 250 bottles of Johnnie Walker Blue Label King George V whisky exclusively for Dubai Duty Free to celebrate the retailer's 25th anniversary. Each of the 75cl bottles is presented in a hand-crafted lacquered case and is numbered to reflect the select nature of this special edition.

Diageo regional director Middle East and North Africa Roland Abella said: “The Johnnie Walker Blue King George V limited-edition presentation case is a perfect metaphor of Dubai Duty Free’s work; they have created the stunning retail environment that acts as the ‘presentation case’ for the world’s top brands, including Johnnie Walker. The King George V special presentation edition is a fitting tribute to the silver anniversary of Dubai Duty Free and the message to Dubai Duty Free from everyone at Diageo and Johnnie Walker is 'congratulations, and keep walking’ as we look forward to the next 25 years.”