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Diageo carves out Green Label brand identityDiageo carves out Green Label brand identity
1-Feb-2005
Diageo is rolling out an international tasting promotion to drive duty-free sales of Johnnie Walker Green Label, which was launched on domestic markets and in selected duty-free locations worldwide in September last year (DFNI September 15 2004)
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The promotion aims to distinguish Johnnie Walker Green Label, a blend of premium single malts, from Johnnie Walker Black Label, its better-known stablemate. Travellers are encouraged to smell herbs and
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(15-Sep-2004) - Diageo is to roll out Johnnie Walker Green Label worldwide later this month.
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