Diageo appoints innovation director to travel-retail team

Nicole Mezzasalma

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Sara Springer has joined Diageo Global Travel and Middle East’s executive board as innovation director

Liquor supplier Diageo Global Travel and Middle East (GTME) has appointed Sara Springer (pictured) as innovation director. She has joined the company’s executive board and has been involved in new gifting initiatives and the development of products including Baileys with a hint of coffee, The John Walker and Johnnie Walker Double Black.

Diageo GTME managing director Phil Humphreys said: “Sara has shown remarkable leadership of the innovation function within GTME for more than three years. Passion, commitment and energy have always been hallmarks of her approach and it’s unthinkable that GTME could achieve its goals without a strong voice for innovation and gifting at our top table and Sara has clearly earned her place there.”

Springer added: “I’m thrilled to have the opportunity to lead our ambitions in innovation and gifting as part of the senior strategic team in GTME. I’m truly motivated by having such an enviable portfolio of brands and a great team ready to continue their development and the way in which they are presented.”