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Dewar’s extended family arrives in CannesDewar’s extended family arrives in Cannes
Joe Bates
15-Oct-2004
Bacardi is extending its range of Dewar's whiskies at TFWA World Exhibition with two new super-premium references, Founder's Reserve 18yo and Signature.
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Available from spring 2005, the new products join entry-level whisky Dewar's White Label and premium blend Dewar's 12yo, both of which have been repackaged.
The Founder's Reserve bottle is similar
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(1-Jul-2004) - Two new products in the Dewar's portfolio will be central to Bacardi's plans to expand its presence in the Scotch whisky market later this year
(5-Nov-2003) - Bacardi-Martini is extending its Dewar?s Scotch whisky brand with two super-premium references, and believes the growing brand has significant untapped potential.
(5-Jun-2008) - The Jameson Signature Reserve is now available in travel-retail in the UK and Ireland, and will soon be introduced in the rest of Europe
(18-Dec-2006) - Berry Bros & Rudd has launched a range of aged Cutty Sark whiskies in a bid to take the 83-year-old brand upmarket
(3-Aug-2007) - The group’s promotion for Bacardi Superior is set for a summer in Europe after strong results in the US