Desigual to open first Malaysian outlets at KLIA

Andrew Pentol

27-Nov-2012

The fashion and accessories shops in the satellite building will be operated by local partner Perniagaan Wafada Sdn Bhd

Spanish fashion brand Desigual is to open its first shops in Malaysia in the satellite building at Kuala Lumpur International airport (KLIA). The brand will open two shops, one for women’s clothes and another for accessories including bags, belts, hats and scarves. The two outlets will be operated by Desigual’s local partner Perniagaan Wafada Sdn Bhd.

Malaysia Airports Holdings Bhd senior general manager commercial services division Puan Faizah Khairuddin said: “Over the past year, Malaysia Airports has been successful in attracting some of the most coveted brand names particularly to KLIA. What makes it even more satisfying is the fact that KLIA is the first destination for many of these brands, taking precedence over downtown malls. This speaks volumes about our efforts to position our airports as lifestyle destinations.”

Perniagaan Wafada Sdn Bhd managing director Tuan Haji Md Idris Ab Aziz added: “As Desigual’s local partner, we are of the opinion that KLIA provides the brand with a highly-visible and strategic entry point to the country and beyond. Hence the decision to set up two unique stores in KLIA offering Asian travellers the best of the Desigual Experience.”

The outlet is the brand’s second travel-retail store in the Asia/Pacific region following the opening of a 90sq m outlet at Singapore Changi airport terminal three earlier this year.

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(8-Aug-2013) - Italian duo for Desigual: Spanish fashion brand Desigual opened two outlets at Milan Malpensa airport last month, one in terminal one and the other at T2
(8-May-2009) - New product mix follows satellite retail optimisation project
(21-Dec-2009) - The Satellite Retail Optimisation project has created more retail space at Kuala Lumpur International airport
(30-Oct-2008) - Renovations at Kuala Lumpur International airport and a fall in passenger numbers has affected the retailer’s sales
(21-Mar-2012) - Activities include a Spot the Difference game and Racing Simulator and travellers can visit thematic lounges in the satellite building