Demand for cosmeceuticals reduced at Changi

Tina Milton

Print Article E-Mail Article E-Mail Author

Nuance-Watson (Singapore) said that sales of cosmeceuticals were “softening” in the second half of the year

Retail operator Nuance-Watson (Singapore) has reported a fall in sales of cosmeceutical skincare products at Singapore Changi airport despite the expansion of the available range earlier this year with the opening of terminal three, where the company operates six beauty stores covering more than 15,000sq ft (1,394sq m) in January.

Nuance-Watson (Singapore) managing director Ken Tse said: “We pioneered the introduction of Prevage from Elizabeth Arden and Strivectin in Southeast Asia several years ago, dedicating personalised space and staff to these brands. But we have seen a material decline in the sub-category despite adding several more brands to our offer. The cosmeceutical segment is a niche market and prices can be stiff as these are specialised products for specific needs.”

Cosmetics sales represent 50% of the retailer’s total and are still spearheading growth in the beauty category due to the increasing number of tourists from mainland China.