Dell to close down US airport kiosks

Nicole Mezzasalma

5-Feb-2008

The computer supplier will close all of its 140 kiosks in the US but international outlets won’t be affected

Computer supplier Dell has announced that it will close its 140 Direct Store kiosks in the US, including airport outlets. The company claims the kiosks, which were first employed in 2002, have become redundant as its products are now available in all major retail chains. Kiosks outside the US will not be affected by the changes.

Dell vice-president for global consumer business Tony Weiss said: “Moving into retail is a prime example of Dell listening to its customers. Ever since we began our journey into retail, we wanted to give customers the opportunity to call, click, or visit Dell and have access to our award-winning products. This move fits in with how our broad global retail strategy is evolving.”

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