Del Mar sails ahead at Oslo
Gavin Lipsith
1-Jul-2005
The launch of P&G Beauty's Boss Baldessarini fragrance Del Mar has helped Boss to capture almost 30% of the fragrances market at Oslo International airport, according to Kay Spanger, director at Travel Retail Norway partner Gebr Heinemann
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The new men's high-end fragrance, designed to evoke images of the sea, became one of the 10 best-selling men's fragrances within a month of its introduction, said Spanger, while the
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Del Mar sails ahead at Oslo
