Danzka promotion in Copenhagen "a huge success"

Nicole Mezzasalma

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Month-long event brought branded Hummer to airport

Liquor supplier Belvédère Duty Free has relaunched its Danzka vodka in the Danish market with a month-long promotion at Copenhagen Kastrup airport. The event also marked the opening of the new duty-free shop created when Gebr Heinemann took over from The Nuance Group at the airport on June 1.

The promotion—Danzka’s biggest at an airport since Belvédère acquired it from V&S last summer—comprised a giant store display featuring a customised Danzka bar with fan-blown cool winds to emphasise the product’s “freshness”. A branded Hummer vehicle was also displayed on a carpet of ice cubes underneath a key arrivals-departures information board in the main airport.

Belvédère regional director Europe Henrik Frandsen said: “We were very pleased to be selected to decorate this area using high-impact graphics and displays for our Danish-produced Danzka Vodka in its home airport. Our concept was to visualise the look and feel of our unique Danish-designed brushed aluminium bottle that is so ideal for travel retail because it is unbreakable, light-weight and so easy to chill.

“We also had tastings for the Danzka Breeze cocktail, which features our CranberyRaz flavoured vodka, now being launched in Denmark. Consumers received a metal luggage tag in the shape of a Danzka bottle with the purchase of any one-litre bottle.”

July is the busiest month of the year at Copenhagen Kastrup airport, with more than 2.1m passengers passing through the building. “The entire promotion was a huge success and one that we are very proud of,” said Frandsen.