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DFS opens Boss store in Hong Kong GalleriaDFS opens Boss store in Hong Kong Galleria
John Rimmer
24-Apr-2006
The fashion brand has opened its first travel-retail corner with DFS Group, at the Chinachem Plaza in Hong Kong
DFS Group has opened its first Hugo Boss corner in travel-retail, at its Galleria in Hong Kong's Chinachem Plaza. The 70sq m (753sq ft) shop-in-shop opened in March and offers a range of Boss Black menswear and accessories.As reported in DFNI April 1, the initiative could pave the way for further cooperation between Boss and DFS in Asia/Pacific. In partnership with other Asian retailers, the fashion house already runs stores in Singapore Changi, Hong Kong International, Seoul Incheon and Nagoya Chubu airports.
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