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Cuba's twin obsessionsCuba's twin obsessions
16-Oct-2001
Cuba is not only famous as the home of the cigar, its homegrown rum Havana Club plays a powerful role in national life too. The brand is distributed overseas by World Brands Duty Free, and Dermot Davitt joined an expedition with the drinks company to find out for himself what Havana Club means to Cuba.
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Cuba is not only famous as the home of the cigar, its homegrown rum Havana Club plays a powerful role in national life too. The brand is distributed overseas by
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(3-Jul-2002) -
(17-Oct-2002) - Swedish Match?s Wilde Havana cigarillo brand, distributed by subsidiary La Paz, is to be renamed Wilde Cigarros from January 1 2003. The move follows a Belgian court ruling.
(1-Jul-2002) - Havana Club rum is everywhere in Cuba?it?s up to Pernod Ricard World Trade (PRWT) to place it everywhere in travel-retail.
(13-Feb-2004) - Pernod Ricard World Trade (PRWT) has boosted the profile of its Cuban rum brand Havana Club with the introduction of a new reference, enhanced packaging and an additional bottle size.
(31-Aug-2001) -