Cosmopolitan unveils male magnetism
3-Sep-2004
Supplier: Cosmopolitan Cosmetics
Product name: Escada Magnetism for Men
Format: Eau de Toilette Natural Spray 50ml Eu39 ($48), Eau de Toilette Natural Spray 100ml Eu59 ($72), After Shave 75ml Eu39 ($48), Shower Breeze 200ml Eu19 ($23) Deodorant Stick Eu19 ($23)
Launch date: September/October 2004
Sales comment: Capitalising on the launch of Escada Magnetism in October 2003, Cosmopolitan Cosmetics has unveiled its male counterpart, Escada Magnetism for Men.
Contact: xdujoncquoy@cosmopolitan-cosmetics.fr
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(23-Oct-2003) - Escada?s new fragrance Magnetism has been developed to mirror the progress of the Escada fashion label and express the same values of ?simplicity, elegance, colour and product uniqueness?, according to the company.
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