Coping under pressure?
Joe Bates
1-May-2006
With the cognac category in Asia/Pacific duty-free increasingly under pressure from other liquor sectors, Joe Bates argues that converting more first-time mainland Chinese travellers into cognac drinkers has never been more crucial
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The recovery of the duty-free cognac category in Asia/Pacific is in danger of faltering. While the higher-priced XO and ultra-premium sectors remain strong following new product development and heavy promotional
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(5-Nov-2003) - Camus has launched a distinctive new XO cognac to tempt older Scotch drinkers back into the cognac category.
(16-Apr-2002) -
(29-Apr-2005) - DFNI's annual cognac report has discovered sharply rising duty-free cognac sales worldwide and widespread optimism among retailers and suppliers about the category's long-term future
(9-May-2002) - For long-serving liquor executives, the increasingly common sight of Chinese businessmen boarding flights for Beijing clutching bottles of duty-free Cognac has evoked wistful memories of the Japanese in the 1980s.
(15-Apr-2004) - Wealthy Russian travellers are becoming a serious challenger to the Chinese as the next big duty-free cognac purchasing nationality, DFNI can reveal

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Coping under pressure?
