Add to Favorite
Magazine 
Magazine
Consumer research drives Cadbury's Chinese strategyConsumer research drives Cadbury's Chinese strategy
Michael Eaton
1-Oct-2006
Cadbury Schweppes International Travel Retail is working on ways to boost sales conversion rates among Chinese travellers after conducting research into their purchasing habits
Article Preview:
The company is keen to formulate effective strategies in partnership with retailers after discovering that while Chinese shoppers record an overall 60% conversion rate once inside a travel-retail outlet, initial
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(1-Oct-2006) -
(15-Feb-2007) - Horizon Research Corp president and CEO Ian Cesa presented highlights of 1,400 interviews conducted with Chinese travellers at Beijing, Seoul Incheon, Bangkok Don Muang, Singapore Changi and Hong Kong International airports
(15-Sep-2006) - Cadbury Schweppes International Travel Retail (CSITR) has achieved an important breakthrough with Alpha Orient Lanka at Colombo Bandaranaike International airport, where it recently introduced its Luxury Selection pralines in arrivals and departures
(15-Mar-2004) - Cadbury Schweppes International Travel Retail is working on a raft of new launches to follow Classic Selection after examining the findings of an extensive consumer research programme
(1-Oct-2006) - While DFS Group's recent encouraging results have been attributed in part to a new emphasis on mainland Chinese consumers, the DFNI archives reveal that the foundation for the strategy was laid long ago
