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Consumer insight: The right emphasisConsumer insight: The right emphasis
8-Oct-2005
It's not store penetration that's the problem with sales levels at airports, argues RFH Consumer Insight president and CEO Ian Cesa, it's the selection offered
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"One piece of information that the duty-free and travel-retail industry has difficulty estimating accurately is the level of footfall and penetration in airport stores." So says RFH Consumer Insight president
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(28-Jun-2003) - The June/July issue of Travel Retailer International features in-depth reports on the retail winners of last year?s International Air Transport Association?s (IATA) Global Airport Monitor.
(17-Oct-2001) - President of consulting firm Horizon Research Ian Cesa arrived from Australia to present an extensive study of today?s travelling consumer.
(1-Mar-2004) - In the first in a regular new series, DFNI and RFH Consumer Insight join forces to investigate purchasing motivations and habits among consumers in travel-retail. Drawing on exclusive statistics produced and analysed by RFH Consumer Insight president Dr Ian Cesa, we begin by turning the spotlight on the UK traveller. Further insights into the UK traveller will appear in DFNI April 1.
(1-May-2004) - RFH Consumer Insight revealed fascinating data on why travelling customers don't purchase liquor items at last month's Global Travel Retail Summit in Amsterdam
(27-Mar-2007) - Alpha Airports Group CEO explains the company’s strategy of differentiation to RavenFox.com