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Consumer insight 1: The Russians are comingConsumer insight 1: The Russians are coming
Adele Wolstenhulme
7-Oct-2004
Life would be so much easier for airport retailers if more travellers were willing to spend like the Russians. RFH Consumer Insight's Adele Wolstenhulme looks at the purchasing behaviour of this promising group of customers
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They are more brand-aware than the Chinese, willing to pay a premium for things they can't find at home, and they're coming to an airport near you. But are travel
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