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Consumer InsightConsumer Insight
Ian Cesa
2-Dec-2003
Confectionery has become one of the main drivers of penetration in airport retail. Dr Ian Cesa looks at the factors behind its popularity with travellers
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?Candy is dandy, but liquor is quicker,? said Ogden Nash in Hard Lines: Reflections on Ice-Breaking, coining a popular expression for liquor's alleged superiority over confectionery in at least one
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(15-Feb-2007) - Horizon Research Corp president and CEO Ian Cesa presented highlights of 1,400 interviews conducted with Chinese travellers at Beijing, Seoul Incheon, Bangkok Don Muang, Singapore Changi and Hong Kong International airports
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(17-Oct-2001) - President of consulting firm Horizon Research Ian Cesa arrived from Australia to present an extensive study of today?s travelling consumer.
(24-Jun-2003) - Using data uncovered by the Raven-Fox Horizon Consumer Insight analysis, Dr Ian Cesa explains how retailers can use a simple equation to work out whether an effective marketing strategy involves converting people browsing or increasing footfall.
(28-Jun-2003) - The June/July issue of Travel Retailer International features in-depth reports on the retail winners of last year?s International Air Transport Association?s (IATA) Global Airport Monitor.
