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Comment & analysis: Preserving brand equity in the “age of cheap”Comment & analysis: Preserving brand equity in the “age of cheap”
Dermot Davitt
15-Feb-2005
By Dermot Davitt Executive Editor
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Has your brand been jilted for a younger, fitter model? Do you think consumer behaviour shows worrying signs of promiscuity? If you think consumers are happy to ditch you for
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