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Tina Milton
15-Feb-2007
P&G’s move into the skincare sector with the acquisition of Doctor’s Dermatologic Formula skincare (DDF) was described by one industry source as “another example of the rich getting richer”
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But given its predominant status as a fragrance house its decision to acquire a cosmeceutical brand is interesting on two levels. Not only does it offer the company a foothold........
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