Colours & Fragrances goes downtown

Nicole Mezzasalma

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The operator has opened its first domestic store in Malaysia following its duty-free success

Malaysian retailer Colours & Fragrances (C&F) has opened its first domestic store at the First World Hotel in Genting. The 300sq ft (28sq m) outlet is the first fragrances shop in Genting, according to the company.

C&F merchandising manager Mohd Nor said: “This marks an exciting new beginning for Colours & Fragrances, which will now be active in the downtown domestic market after achieving tremendous recognition in the duty-free world.”

The retailer operates five stores at airports and ferry terminals in Malaysia and is scheduled to open a new outlet at Labuan International ferry terminal at the end of February.