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Collaboration: the new category managementCollaboration: the new category management
15-Feb-2006
Despite spending considerable time and money in domestic stores, consumers often stop short of the point of purchase at travel-retail outlets. Richard Timmis argues that collaboration between retailers and suppliers is the industry's missing link
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Today I read what must be the twentieth definition I have seen of the inexact science of category management. The description ran: "maximising available space in-store to offer the most
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