Cointreau recruits Dita Von Teese as brand ambassador

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

Burlesque artist signs two-year contract with liquor brand

Cognac brand Cointreau has announced that burlesque performer Dita Von Teese will be its new worldwide ambassador for the next two years. Famous for performing in a martini glass, the artist’s partnership with the company is effective immediately.

Cointreau international director Justin Weston said: “We are delighted to have sealed such a relationship with Dita Von Teese. She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions.”

Dita Von Teese added: “For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!”