Cloetta Fazer faces battle for ownership

Michael Eaton

1-Apr-2005

Cloetta Fazer was embroiled in a takeover struggle as DFNI went to press

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Finland's Fazer Group is planning to take full control of the company five years after merging its confectionery division with Swedish company Cloetta (DFNI January 15 2000).

But Fazer's bid

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(5-Nov-2003) - Exclusive: by Michael EatonNordic confectionery group Cloetta Fazer is to restructure its distribution set-up and deal directly with more of its customers, particularly in the Nordic region.
(1-Feb-2006) - Cloetta Fazer has reversed its 2003 decision to restructure its distribution set-up (DFNI November 1 2003) and asked Danish specialist distributor Valora Trade Travel Retail to resume responsibility for serving its Color Line, Scandlines and Stena Line ferry accounts from this May
(29-Apr-2005) - Specialist distributor A&E Petersen, which represents many of the best-known confectionery brands in the Nordic region, has adopted a fresh identity
(15-Jun-2002) - A&E Petersen will focus on two areas this summer?implementing its new pricing policy for leading brands (DFNI 1) and introducing larger display units.