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Clinique targets men in travel-retail marketing driveClinique targets men in travel-retail marketing drive
18-Dec-2001
Clinique worldwide executive director marketing Dierdre Riou believes that airports are an ideal place to market beauty products to male travellers, and told DFNI that men?s changing attitudes towards beauty products should be exploited.
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?Clinique has added to its men?s grooming range Skin Supplies for Men with a set of travel-retail exclusive products called Grooming Upgrades. Clinique Travel Retailing.
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