Clear strategy pays off for Masterfoods International
7-Sep-2002
Masterfoods International Travel Retail (MITR) is continuing its strategy of clarifying ranges and focusing on different sectors of the confectionery industry.
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Masterfoods International Travel Retail (MITR) is continuing its strategy of clarifying ranges and focusing on different sectors of the confectionery industry?adult gifts, children?s gifts and self-consumption/sharing. ?This strategy has been
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(11-Oct-2001) - The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).
(1-May-2002) - Masterfoods International Travel Retail (MITR) has started shipping orders for the long-awaited M&M?s Memo Recorder for which it has gained global listings.
(27-Sep-2001) -
(2-Mar-2002) - Masterfoods International Travel Retail (MITR) is to trial its new M&M?s Ring Pull Can at airports in the Middle East and Gulf regions.
(22-Nov-2006) - Masterfoods International Travel Retail (MITR) is putting two years of research, product development and inflight tests of onboard branded meals into action

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Clear strategy pays off for Masterfoods International