Cigar suppliers tap into new markets

3-Dec-2003

Ask anyone to describe the typical cigar smoker, and the answer is predictable; male, middle-aged, with a good level of disposable income. Many cigar smokers fit this description to a tee. But cigar manufacturers are looking to other consumers to boost sales, says Jonathan Brown

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In recent years, there has been a big change in the cigar industry's outlook. As one supplier puts it: ?If you stay still, you die.? Although many companies, predominantly at

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