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Chupa Chups plays with added valueChupa Chups plays with added value
1-May-2002
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Spanish company Chupa Chups has added several new lines to its collection, with a combination of added value and character licensing. Area marketing director Klaus Poggeler highlighted an orange backpack,
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(15-Jul-2006) - Confectionery specialist Perfetti van Melle has acquired Spanish manufacturer Chupa Chups—best known for its lollipops and Smint mints—for an undisclosed sum
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(15-Oct-2006) - Perfetti van Melle, which purchased the Chupa Chups brand from its Spanish owners earlier this year (DFNI July 15), is restoring the iconic lollipop brand to a focused travel-retail position after three years of it being consolidated into Chupa Chups' domestic business