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Chunghwa revamp to fix poor startChunghwa revamp to fix poor start
16-Nov-2006
Family-owned company Camus has admitted that duty-free sales of Chunghwa XO, its cognac targeted at mainland Chinese travellers, have been “very disappointing” since its launch last February
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The company hopes a planned revamp will reverse its fortunes. Camus president Cyril Camus told DFNI that Chinese consumers were confused about the origin of the product, which was developed........
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(15-Feb-2005) - A new premium cognac branded Chunghwa XO has been introduced at DFS outlets under an exclusive agreement between Shanghai Tobacco Group, DFS Group and Camus Cognac
(1-Jun-2005) - Following the launch of Chunghwa XO cognac earlier this year (DFNI February 15), Camus Cognac has strengthened its offer to Chinese travellers with the launch of Spirit of China, a merchandising initiative designed to showcase the three Chinese brands distributed by Camus
(9-Feb-2005) - Camus president Cyril Camus hails the cooperation with Shanghai Tobacco Group and retailer DFS Group as a key step in its bid to drive spend among Chinese travellers
(15-Feb-2005) - By John Rimmer Editor
(12-May-2008) - At targeted duty-free locations Camus plans to create brand-specific merchandising for Moutai