Chocolate Sales and Supplies hosts Hershey’s promotion

Nicole Mezzasalma


The Sweet Treats campaign was held for a month with the retailer at Kuala Lumpur International airport

Travel retailer Chocolate Sales and Supplies (CSS) has hosted a month-long Hershey’s promotion in the Choc Stop International duty-free store at Kuala Lumpur International airport’s satellite building. The Sweet Treats campaign allowed customers to sample the brand’s products and take advantage of offers including a free six-pack of Hershey’s milk chocolate bars when purchasing three products from the Travel-Retail Exclusive range. The supplier also offered a limited-edition 4GB USB device as gift with purchase.

CSS group marketing manager Shereen Lau said the supplier offered a “dynamic promotion”, adding: “Hershey’s wide varieties of chocolate innovations ranging from Kisses, Nuggets and Bliss to the all-time favourite Reese's, has made the brand one of the best selling chocolates in Malaysian duty-free. The attractive offers were coupled with really attractive gifts.

“Sales of Hershey’s escalated by more than 25% over the previous month with a lovely hostess and multi-lingual promoters,” Lau said. “Hershey’s and Choc Stop International are certainly working well together to bring the leading American chocolate brand to greater heights.”

Hershey's Sweet Treats promotion at Kuala Lumpur International airport

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