Chocolate Sales and Supplies hosts Hershey’s promotion

Nicole Mezzasalma

29-Jun-2010

The Sweet Treats campaign was held for a month with the retailer at Kuala Lumpur International airport

Travel retailer Chocolate Sales and Supplies (CSS) has hosted a month-long Hershey’s promotion in the Choc Stop International duty-free store at Kuala Lumpur International airport’s satellite building. The Sweet Treats campaign allowed customers to sample the brand’s products and take advantage of offers including a free six-pack of Hershey’s milk chocolate bars when purchasing three products from the Travel-Retail Exclusive range. The supplier also offered a limited-edition 4GB USB device as gift with purchase.

CSS group marketing manager Shereen Lau said the supplier offered a “dynamic promotion”, adding: “Hershey’s wide varieties of chocolate innovations ranging from Kisses, Nuggets and Bliss to the all-time favourite Reese's, has made the brand one of the best selling chocolates in Malaysian duty-free. The attractive offers were coupled with really attractive gifts.

“Sales of Hershey’s escalated by more than 25% over the previous month with a lovely hostess and multi-lingual promoters,” Lau said. “Hershey’s and Choc Stop International are certainly working well together to bring the leading American chocolate brand to greater heights.”

Hershey's Sweet Treats promotion at Kuala Lumpur International airport

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(21-Jan-2013) - The company achieved a 250% month-on-month uplift of Hershey sales in its Choc Stop International store at Kuala Lumpur International airport
(17-Jun-2009) - Retailer runs Hershey’s promotion offering range of prizes
(27-Mar-2012) - The campaign with operator Chocolate Sales & Supplies offers price promotions and gifts with purchase to customers
(15-Dec-2005) - Lindt has reported increased sales following a Swiss-themed promotion at Kuala Lumpur International airport