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Chivas stresses Beefeater’s London rootsChivas stresses Beefeater’s London roots
15-Feb-2007
Chivas Brothers has put the London provenance of Beefeater gin at the heart of its new repositioning strategy for the former Allied Domecq brand, which remains the second best-selling gin in duty-free
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Highlights of the multi-million pound overhaul include a new bottle, which will be on shelves in May; a new global print advertising campaign, which goes live in key markets this........
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(23-Oct-2003) - Allied Domecq Duty Free (ADDF) has joined forces with Virgin Atlantic to offer WET by Beefeater, its new super-premium gin brand extension, in the airline?s upper class lounges at London Heathrow and New York JFK airports.
(31-Jul-2007) - Beefeaters will walk the aisles at World Duty Free at London Gatwick airport south terminal later this year to celebrate the launch of its new packaging
(5-Nov-2003) - Allied Domecq Duty Free (ADDF) unveiled a new look for its super premium gin brand Beefeater Crown Jewel at TFWA World Exhibition last month.
(22-May-2001) -
(28-Feb-2008) - The new image is part of owner Chivas Brothers’ strategic investment plan to rejuvenate the brand