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Chivas Brothers hires new teamChivas Brothers hires new team
1-Jul-2002
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?Pernod Ricard?s Scotch whisky division Chivas Brothers has appointed a new senior marketing team, reporting to international marketing director Martin Riley.
Leslie Fitzell becomes strategic planning director, joining from Seagram........
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Leslie Fitzell becomes strategic planning director, joining from Seagram........
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(1-Jan-2002) - Pernod Ricard has appointed the management team to run its Scotch whisky business Chivas Brothers.
(20-Jun-2005) - Former William Grant & Sons global malts marketing manager Paul Godfrey joins Chivas Brothers as brand director for Chivas Regal 12yo
(28-Jul-2001) -
(28-Feb-2008) - The new image is part of owner Chivas Brothers’ strategic investment plan to rejuvenate the brand
(15-Sep-2004) - Chivas Brothers, which is owned by Pernod Ricard, has announced a relaunch of The Glenlivet, the third best-selling single malt Scotch whisky.